Private label gives you control over price. The key is to know your full cost and choose where your brand sits in the market. Pricing your private label range therefore starts with knowing every cost.
Start with landed cost
Factory price + freight + insurance + duties + customs fees + local transport = landed cost per item.
Add your costs
Warehousing, sales, marketing, documents and returns all need to be covered.
Choose your position
- Value: Below the big brands, aimed at clinics and price-sensitive tenders
- Mid-market: Quality close to premium brands at a clear saving
- Premium: Special finishes, tungsten carbide, strong service
Price by channel
- Hospitals and tenders: lower margin, higher volume
- Private clinics: higher margin, smaller orders
- Online and students: simple price lists
Review prices regularly
Check exchange rates, freight costs and competitor prices every few months.
Get competitive factory prices
Request a quote from Tata Surgical to calculate your margins.
Practical tips for pricing your private label range
Pricing your private label range is easier with a simple spreadsheet. First, list the factory price for each item. Next, add freight, insurance, duties and customs fees to find the landed cost. Then, add your own costs, such as storage, sales and marketing. As a result, you can see the true margin on every line.
In addition, decide where your brand sits. A premium brand needs strong quality and service, while a value brand needs sharp prices. However, both need consistent supply. So, choose a maker who can deliver the same quality every time.
Also, set different prices for different channels, such as tenders, private hospitals and online shops. Finally, review prices at least once a year, because costs and exchange rates change.
The private label overview explains the model. To get factory prices for pricing your private label range, request a quote.
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