Private label lets a Mexican distributor sell instruments under its own brand, made by an experienced manufacturer. It builds customer loyalty and protects your margins, because customers cannot compare your brand directly with others.
How it works
- You choose products from the manufacturer’s range.
- The manufacturer laser marks your brand and item codes on each instrument.
- Packaging and Spanish labels carry your brand.
- You register the products with COFEPRIS as your brand.
What you need to provide
- Logo files and brand guidelines
- Product list with sizes and patterns
- Label text approved for Mexico (see Spanish labelling for imported surgical instruments in Mexico)
- Expected yearly quantities
Costs
Private label adds costs for laser marking, printed packaging and set-up. Most manufacturers ask for higher minimum quantities than for unbranded items.
What to agree in writing
- Ownership of your brand and artwork
- Confidentiality
- Quality standards and inspection
- Lead times and reorder process
- Who handles complaints and recalls
Benefits
- Your own recognised brand in the market
- Better margins
- Freedom to change manufacturers without losing your brand
Private label with Tata Surgical
We produce private label instruments for brands in many countries. Send us your brand brief.
Looking for instruments like these?
Browse our catalogue or send us your drawing. We reply with prices, lead time and shipping terms.
